Monitoring and measuring performance

Measuring the success of your campaign helps you improve your next marketing effort. Each time the cycle repeats itself, you become more efficient at honing your message and delivering the right message to the right person at the right time. As a result, you are able to set ever higher goals for your organization, such as acquiring more members, logging more donations, selling more products, or getting your message to a larger audience.

iMIS Marketing provides progress and performance feedback at many levels of the campaign. You can view a real-time summary of the campaign's performance, including:

The progress of source codes that have been generated, and source codes that have been dropped
The number and type of responses resulting from each communication
The progress, response, and accumulated revenues/costs for each source code
The actual revenues and costs compared to the target figures for each source code
Performance information to guide future actions and campaigns

Tracking campaign responses

Campaign Management gives you the power to track different types of responses to a campaign. This allows your organization to:

Maintain a history of all customer responses to marketing efforts and every message that was sent
Define specific tasks that execute automatically when prospects respond or do not respond to solicitations
Generate personalized emails, faxes, and letters based on user-defined settings

Responses to solicitations are captured automatically. All tracking areas are synchronized, upon command, to consolidate responses. This tracking information includes:

Contacts associated with the source code
Non-responses and opt-outs
(optional) Financial transactions associated with the campaign (orders, events, gifts, pledges, billings)

To track the responses to your campaign, you will:

Enter orders and associate them with a source code.
View the results file or the summary pie chart of each level of the campaign.
(optional) Use communications tools to generate messages automatically when a response is received.

Do the following to view and track campaign responses:

Go to Marketing > Campaigns > Manage campaigns.
Use the available data on the Dashboard tab:
- Counter tiles -
  - total revenue
  - total responses
  - highest amount per response
  - days remaining in campaign
- Responses by month
- Responses by source code
- Top responders